Content Is the New Currency…Oh, She’s So Right
Last Wednesday’s train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of...
View ArticleSocial Networking, Marketing, & PR. Brief Interview with FIOS1
Here’s a brief interview with FIOS1 about social networking. The post Social Networking, Marketing, & PR. Brief Interview with FIOS1 appeared first on Marketing & Public Relations Firm -...
View ArticleMarket Like a Champ Investor
I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the...
View Article4 Strategies to Integrate Social Media into Global Marketing Plans
1. Engage – People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests…what ever it is, you...
View ArticleInterview with Andi Simon, PhD for Real Business Now
The post Interview with Andi Simon, PhD for Real Business Now appeared first on Marketing & Public Relations Firm - Verasoni Worldwide.
View ArticleEmail Has Leading Role In Multichannel Engagement – Great Article
I am copying and pasting from this morning’s MediaPost because, well, this is well done…Enjoy! Email Has Leading Role In Multichannel Engagement by Chad White , Monday, October 26, 2009 Marketers are...
View ArticleAnnouncing a New Radio Show
Now you can listen to us on our new web radio show “Hey Marketing Genius!” You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today’s show discusses branding. Our guest is...
View ArticleSocial Media, Mass Media, Farewell 09!
By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010. Without a question, social media is now the new mass media (television still...
View ArticleOnline Targeting is Less Efficient Study Says
As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven’t harnessed the internet), the amount of money spent on...
View ArticleDollars Go to Digital? We Advise “Integration”
Sharing an interesting note from this morning’s MediaPost…As we have always done and we will continue to do, we advise the proper integration of on and offline strategies…Tracking is critical, and...
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